Harnessing the Web & Social Media for Growth/Filling Water/Wastewater Jobs. Co-presented with Nick Benkovich, Director of Water/Wastewater City of Greater Sudbury and past president of OMWA. Presented social media campaign to raise awareness to high school students in Ontario. The campaign was executed the following year in the form of a social media video contest that was well received by students and educators alike.
Social media and the impact on human resources for retention and attraction. Focusing on the benefits and risks of not being in the space, the presentation included legal aspects delivered by P.A. Neena Gupta, Partner with Gowlings, Waterloo Region. Statistics and importance of policy were key components of this talk to HR managers and directors.
Spoke on The Right to Understand. Communicating in the Online Space at the Ontario Small Urban Municipalities Conference in Huntsville, Ontario. Spoke on language and the role social media is playing to clarify messages.
Understand Your Audience First, Market Second. Real-world examples on creating a relevant brand that will generate business. Directed to family businesses of all sizes, this talk focused on leveraging brand by understanding it.
Topic of social media and place branding for Masters in Local Economic Development, University of Waterloo, since 2009. This course is in collaboration with the Economic Development Association of Canada (EDAC).
Community Engagement and Social Media at the Municipal Information Systems Association Conference in Hamilton. With Laura Johnston & Nicole Amaral, City of Kitchener who helped to showcase social media in action at the city.
Social Media for Charities/Granting Organizations at the Ontario Trillium Foundations’ professional development conference in Toronto. Provided takeaways to start using social media for their organization.
Branding a city for economic development and prosperity. I spoke at this conference with Linda Fegan from the City of Cambridge. We focused on brand and community engagement through the use of media channels including social media.