Campaign for Manulife Group Savings and Retirement Solutions. Reveal your hidden perk. Enrolment kit awarded best of show at I.F.C.A Annual Awards. Concept and creative directed to plan administrators.
Brand, positioning, tagline. In a world of digital reproduction, the Centre delivers the real thing. A live performance moves the human spirit in a way nothing else can, has or will. Whatever technology invents, reality will always trump. Live LIVE only at the Centre.
Developed and created a marketing plan complete with messaging for a new service for Pep Boys. In-car air quality is a new area for the company and required a complete strategy including training and messaging. Pitched to marketing, service and training at Pep Boys in Philadelphia.